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Apple heads in new direction with latest product reveal

Shelby DeHaven, ‘Doah Managing Editor
September 18, 2013

Apple unveiled the newest incarnations of the famous iPhone on Tuesday, Sept. 10. For the first time ever, Apple will not only be releasing an updated version of their previous model, but also a new low-cost model. The two phones will be known as the iPhone 5s and 5c, respectively.

The iPhone 5c is going to be made of plastic rather than the normal fiberglass. They will also have a hard-coated polycarbonate design with a steel reinforced multi-band antenna. Similar to the iPhone 5s, the 5c will have a four inch display. One of the best features of the iPhone 5c is the variety of colors. These phones will come in five different colors: green, white, blue, pink and yellow. The iPhone 5c are $99 for the 16 GB version and $199 for the 32 GB with contracts. The phones will officially go on sale on Sept. 20, but pre-ordering begins on Sept. 13.

Be ready for some changes in the iPhone 5s. The smallest change is that this version will be offered in three colors: silver, gold, and something referred to as space gray. This phone will be the first smartphone to be 64-bits. In addition, the Central Processing Unit (CPU) will perform 40 times faster that the original iPhone. Apple is also installing a brand new chip called the M7, which they say will continuously measure motion data. The chip will support the accelerometer, gyroscope and compass.

This phone is said to have an improved battery life which we all know is a large problem with the other editions. The iPhone 5s is said to have a ten hour of LTE and Wi-Fi browsing, 40 hours of music, and 250 hours of standby time.

And of course, Apple could not skip updating the camera. The number of pixels will be increased to 1.5u in order to capture more light. It will also include features like autodetect white balance, image stabilizer and slow-motion video.

The coolest feature of the new iPhone 5s will be the Touch ID. Touch ID is a fingerprint sensor built into the home button that allows you to securely unlock your iPhone and complete purchases with a simple touch of a button. “Touch ID uses a laser cut sapphire crystal, together with the capacitive touch sensor, to take a high-resolution image of your fingerprint and intelligently analyze it to provide accurate readings from any angle,” according to the Apple press release. “All fingerprint information is encrypted and stored securely in the Secure Enclave inside the A7 chip on the iPhone 5s; it’s never stored on Apple servers or backed up to iCloud®.”

The iPhone 5s is priced at $199 for the 16GB,  $299 for 32 GB and $399 for 64 GB with a contract. The phone is set to be release on Sept. 20.

In addition to the two new phones, Apple also announce the upcoming release of iOS 7 which they have dubbed the biggest change since the release of the original iPhone. “iOS 7 is completely redesigned with subtle motion, an elegant color palette and distinct, functional layers that make it feel more alive. The typography has been refined for a cleaner, simpler look, and the use of translucency and motion makes even simple tasks more engaging.” The new interface is completely redesigned but instantly familiar to users. Two new features that will make it easier to get things done and stay in touch are the new control center and airdrop. The control center is an easily accessible place to get to the important settings on your phone with one quick swipe. The airdrop feature allows you to quickly share imagines and information to your nearby contacts while still being secure.

Apple also updated and improved a ton of different features including allowing notifications to be accessed in the lock screen, a night mode for maps, improved voices and search abilities for Siri and so much more.

The iOS 7 will already be on iPhone 5s and 5c and the free software update for the iPhone 4 and later, along with the iPad 2 and later, will be released this fall.

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