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Norwegian band’s video goes viral in the states

Renee Sogueco, ‘Doah Staff Writer
November 6, 2013

'Doah photo courtesy of ylvis.com

‘Doah photo courtesy of ylvis.com

Brothers Vegard and Bård Ylvisåker, better known as “Ylvis,” debuted as a comedy duo from Norway in 2000. As professional artists, they gained success through variety shows, comedy concerts, television and radio shows, and music videos. Their highly produced music video for their song, “The Fox,” went viral on YouTube in September 2013 and now boasts over 188 million views. According to various critics and audiences, Ylvis became known as a Norwegian Lonely Island. Lonely Island is the American comedy group known for “I’m on a Boat” and controversial “Natalie’s Rap.” With the video, the Norwegian brothers became international news and people around the world became entranced with their strange lyrics and video.

This time, Ylvis and pronounced sidekick, Calle, recently produced and wrote a song and music video that takes place right in America. “Massachusetts” follows up “the Fox” very similarly with straightforward and seemingly obvious lyrics. Unlike “the Fox,” they used instruments for the music instead of electronic instruments and beats. The group incorporates American pop style reminiscent of Elton John, as well as an anthem-like gospel choir. Predictably, the song begins earnestly with its straightforward and ode-like lyrics and sweeping ballad, but at times gets off topic. For example, the lyrics “sometimes I watch the Lion King and I cry when Mufasa dies,” while that may be true, it really had nothing in common with the state of Massachusetts.

Some Americans found some of the lyrics highly offensive due to their lyrics with homoerotic themes, subtle humor and a few raunchy words. As a comedy song, the lyrics will not create as much confusion, obvious hilarity, and bewilderment as their previous viral video did. But, they cause hype and achieve success with this song by incorporating a lot of dry humor and feel-good hilarity.  For more information and history about the duo, go to their site, http://www.ylvis.com.

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